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The Wall Street Journal

Shifting Focus, Changing the Narrative


The Wall Street Journal

Since 2013, iperdesign has crafted strategic creative solutions for the Amenity and Commercial Print division of The Wall Street Journal. Tasked with arming the national sales team with refreshed tools for repositioning the value of the newspaper in multiple business to business settings, iperdesign strengthened their positioning. A solutions-based strategy highlighting the value of The Wall Street Journal print edition empowered sales professionals to change the narrative and tell a more relevant story.

Each campaign was uniquely crafted to address the benefits of the print edition when aligned with their customer’s service goals. From event marketing support to sales sheets and scripts, iperdesign partnered with sales professionals to deliver a narrative that resonated with their customers and shed new light on the value of the print edition of The Wall Street Journal.

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