June 20, 2017

The Rise of Video in Marketing

On your social media feed you may have noticed a flood of video content from ads to live footage. With 72% of the US population owning smartphones, it's no wonder video advertising has become popular. Our thirst for entertainment and visual...
June 13, 2017

How Product Placement Influences Advertising

As advertising intrudes more and more, audiences are aware of the sneaky way companies are selling their brands. From social media feed to television, at least movies are safe. Right? However, there is a type of advertising that you don't even notice. It's called...
June 1, 2017

Internships, Co-op, and iperdesign

Partnering with several universities from Rutgers to Temple, iperdesign always has a selection of skilled and passionate students looking for an unparalleled experience. Their hard work creates the quality results our clients look for. The majority of our interns come...
May 30, 2017

Top Things to Know about Trademarks

If you are starting your own business or are a graphic designer, there are some intense trademarks in branding you should know. Everyone knows about the Beatles’ Apple Corps vs. Apple Inc, and it's quite clear who won. However, you...
May 19, 2017

iperdesign Awarded Top Web Designer – Again!

Traditions always start somewhere. Here at iperdesign, we’re making award winning a tradition! On May 17th, 2017 we celebrated receiving Clutch’s Top Web Designer award for a second year in a row!  Clutch is a B2B research firm nestled in...
May 19, 2017

Top Five Biggest Product Flops of All Time

We have all had our fair share of embarrassing moments, but most were not as public and memorable as some of these companies. It seems their ambition and desire to start trends went a little too far in some of...
April 25, 2017

Top Five Best Logo Redesigns

As companies become bigger names, their products become better advertisement than billboards. Therefore, they want to be sure they are sending the right message. The best way to do that is through a logo redesign. Once they improve their standard,...
April 17, 2017

What a Branding Agency Can Do For Your Startup

Everyday millions of entrepreneurs release their new products or projects to the market through their startups. In the midst of such fierce competition, having a branding strategy is crucial to make your startup prevail and succeed in the market. A branding...
April 17, 2017

Top Five Biggest Brand Fails

One trend that is becoming all too popular in this modern age is the failure of brands. Early April, Payless Shoes Source closed 400 stores after filing Chapter 11 bankruptcy protection. As CNBC points out, there is a huge increase in companies filing...
October 19, 2016

Iperdesign Named Top App Developer

Clutch, a B2B research firm based in Washington, D.C., understands this. They find and evaluate agencies around the world based on a proprietary methodology that includes both qualitative and quantitative methods of evaluation. Iperdesign is proud to say that we were...