Got Your Back U
Dale Carnegie

TruStage

Staying tru to a brand.

Retargeting your audience

iperdesign was tasked with making banner ads, targeted emails and brochures for TruStage. The aim of which was to not only attract a new audience but to retarget existing policyholders.

Picking a platform

The banner ads were part of a retargeting campaign that would be rolled out on many different platforms including Pandora, Facebook, CNN, Weather Channel and many others.

trustage-vid

Email templates

TruStage wanted an email template strategy for their new and existing policyholders. We worked with them on a variety of  designs they could easily send to their users. These covered everyday business scenarios such as notifications, requesting more information and billing.

Stylized graphics

We created a custom icon set to aid with visibility and user-friendliness when navigating through the emails and printed brochures. The icons represent different forms of insurance, helps icons and what the user needs to proceed.

Collateral & branding

We translated the new branding across different areas of both printed and digital material to produce a unified look and feel. This helped the whole project have a cohesive look and took TruStage's marketing materials to a new level.

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