Peripheri is a talent management organization that provides business psychology services and software solutions to companies that want to recruit, retain, and develop the best candidates and advance their corporate culture.
After a recent merge, Peripheri turned to Iperdesign for a new brand identity. We crafted a fresh, vibrant, and authentic identity that reflected Peripheri’s values and objectives through lively and unique design.
Peripheri required a brand personality that reflected its new comprehensive identity and greater capabilities. Iperdesign reorganized the brand into three distinct service areas and established new typography, colors, and logos. The new logo, featuring a search beacon, symbolizes Peripheri’s ability to attract and guide talent in the right direction.
Through in-depth, holistic market research, Iperdesign identified Peripheri’s key audiences and their behaviors and needs. This process gave us the insight to strategize and develop bold and effective marketing materials targeted towards Peripheri’s most crucial customers.