IACE – Italian Language Center

Differentiating from the competition.

Where digital meets bellissimo

IACE approached us to build upon their brand equity and create a new website complete with revamped branding,  and an e-commerce platform. IACE also asked for a full restyling of their Social Media and Newsletter. We would then monitor the results, via analytics across all of their platforms.

Learning Management System
E-Commerce
Email Campaign
Analytics
Learning Management System
E-Commerce
Email Campaign
Analytics


Consistency is Key

We created a new logo and full branding guidelines to be used across all channels. The color choices bring to mind the official colors of Italy with the “azzurro/blue” as a constant, making IACE memorable to their Italian-speaking customers.

Before/After

IACE’s new website needed a full redesign incorporating a seamless e-commerce platform. The website displays information about classes and resources for both students and teachers. We made the website highly responsive by including a custom navigation bar, filters for students’ fluency level, an in-depth user dashboard, placement tests, and Zoom integration. See the images below for the before and after.

Getting Social.

We created a number of templates for Social Media posts to promote classes, events, and discounts. They use the colors and icons of the website to remain consistent with the brand.

Visit Website

Technologies