Maybe the biggest music festival of the year, Coachella is more than just a place where you can rave and jam out to your favorite music artists. Here, music meets technology. Coachella has done some unique and thrilling things with technology to enhance the experience. Although it is mainly a 3-day music festival, it is also a place tech is used in creative ways.
The most memorable moment in Coachella history would probably have to be the time Tupac appeared on the stage in 2012 next to Snoop Dogg and Dr. Dre. Although it wasn't actually him, it was a hologram. Moreover, Tupac's hologram took months to plan. Digital Domain created and produced the hologram, while its projection onto the stage was credited to AV Concepts. As a matter of fact, CBSNews reports that the image of Tupac was actually 2D; "Shakur's likeness was projected onto an angled piece of glass on ground, which in turn projected the image onto a Mylar screen on stage." Although the Tupac hologram happened 6 years ago, it continues to be the most talked about moment at Coachella.
In 2016, Coachella teamed up with Doppler Labs to bring a new piece of technology to the festival. The Here buds allows people to adjust their audio surrounding through their app. Not only can you eliminate background sound, but you can also create other sonic experiences says Mashable. You can even have a conversation with someone next to you and adjust how you hear them; louder or softer. Doppler Labs thought it would be a great idea partnering with Coachella to get real-world feedback. It was the perfect event for Doppler Labs to test out their product: a festival full of different stages and noises.
Even though Coachella is in the desert, there's a way to stay cool and visit the Antarctic. Called the Antarctic Dome, it is a 360 sensory experience developed by Obscura Digital and powered by HP. This feature was exclusively made for Coachella in 2017. It was such a huge success that it returned in 2018. In addition to being the coolest place at Coachella, it is also breathtaking. Bean bag-like chairs are scattered within the dome facing upwards at the screens. As a matter of fact, every seat has a different view of the show. The show sends you through an indescribable journey. It is one of the must-do's at Coachella.
In addition to these different ways music meets technology at Coachella, there is also the Coachella app. Here, the app has AR features that allows you to explore the festival looking for hidden surprises. These easter eggs are only seen through the Coachella app's camera. Likewise, there are plenty of other ways Coachella brings technology to its festival. Each year, Coachella tries to introduce new, creative and innovative ways to use technology.