Marriott and Dallas Cowboys among the first to commercialize Virtual Reality

There was a time when virtual reality seemed like it was a technology destined to exist only between the pages of science fiction. But it may not be long before it is an everyday commodity.

These are just a few of the industries working to implement virtual reality into their plans for the future.

Television:
Much like 3D once had, VR promises to be the future of how we appreciate home entertainment. And just as 3D did, VR is initially trying to prove its worth through sports. In June, the US Open became one of the first events to test a live broadcast in VR – though it was only available to about 500 VIPs. The broadcast had to be downgraded from 6k because the quality was too good for the devices receiving it, which says a lot about the picture quality available with this technology. The 500 lucky viewers who got to try it, loved it. That means we should be seeing a lot more events trying to get the VR treatment.Hole_10_Leaderboard

Sports:
Technically, this crown currently belongs to the Dallas Cowboys, but other teams will undoubtedly be following suit very soon. The Cowboys are testing VR Technology from STRIVR Labs that allows users to take the perspective of a player in the situation that they're preparing for. The technology has actually been used for a few years by college football programs like Clemson, Arkansas, and Auburn, according to brandchannel, but is just starting to make its way to the pros.

These aren't just cheesy simulations either, players watch scrimmages recorded by 360-degree helmet-mounted cameras. That means if players wore the cameras during games over the course of a couple seasons, they could compile a whole database of opposing teams and players, giving them the unique opportunity to practice against specific opponents on-demand, without ever stepping on the field.

Travel:
Some people think the future of commercial travel is in the stars. But as long as you send the first guy up with a couple cameras, no one will ever have to go back thanks to what Marriott Hotels is working on. Marriott is trying to teleport travelers without them ever leaving the building thanks to a combination of VR and 4D technology. Users wear VR goggles and headphones to mimic the sights and sounds of a location, which a specially designed platform uses a variety of resources to forge wind, rain, and other elemental characteristics of a location. Thanks to a lot of work with some on-location cameras and VR animators, Marriott thinks it will be able to give couples VR/4D honeymoons very soon.

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