Responsive v Mobile websites

In the digital age, it is imperative for any website to have mobile capabilities. Whether a website is responsive or optimized into a mobile version, the ability to translate content across devices is key in reaching your audience.

What’s the difference between responsive and mobile?

Responsive websites use CSS to render pages, or put simply, the website will scale with browser window size. They don’t necessarily need mobile versions, however, when accessed through a mobile device, they are often content heavy as opposed to the brevity of mobile apps. Although dedicated apps offer a better mobile experience, responsive webpages are actually recommended by Google.

Additional points to consider when debating between a responsive website or a mobile app:



  • 1 URL
  • Easier to maintain
  • Link consolidation
  • No redirects/reduces loading time
  • Recommended by Google (saves resources, pages crawled once)


  • Slower
  • Same mobile/desktop content



  • Better mobile experience
  • Faster
  • Dedicated mobile content
  • Easier implementation


  • Link equality dilution
  • Higher cost to maintain
  • Crawled multiple times with different user agents

Although one may seem more favorable than the other, it is important to consider which option is better suited to your industry and more effective at impacting your target audience.