Do You Know the True Power of Video?


ESTIMATED TIME TO READ THIS ARTICLE: 4 MINUTES

Are you taking advantage of one of the most popular and proven tools in your marketing arsenal? The overwhelming evidence proves that year upon year, online video marketing should be a major part of every company's marketing plan.

When it comes to video advertising, 75% of viewers have interacted with online video ads in the past month, with 58% demonstrating some level of ad effectiveness, including clicking on the ad, visiting a site, visiting a store, or making a purchase (Source: Tremor Video). This viewership was experienced across multiple devices, including mobile and traditional online sources. Video is a surefire way to make sure your customer is engaged, no matter how they are interacting with your brand.

Whether speaking B2B or B2C, online videos are a great resource to garner interest and generate a higher level of brand interaction. Decision-makers are more likely to watch a video than read an email or website; in fact, they have even indicated a preference in watching online videos over reading a website or email. More specifically, 75% of executives have admitted to watching work-related videos on business websites at least once a week. About 65% of those executives visit the marketer's website after viewing a video, and many state they share the videos with their colleagues (Source: Forbes).

Do you have the time to write 1.8 million words of sales copy? We didn't think so. Did you know that is the value of one minute of video? (Source: Forrester Research) That's a lot of brand information that you can get across in a simple, exciting and visual way. It's also shown that animated explainer videos increase conversion rates by 20% (Source: Unbounce).

It's no surprise that every year SEO optimization dominates the mind of marketers, spawning new and creative ways to get your company name at the top pages of Google searches. But what may surprise you is that videos are 53 times more likely to appear on the first page of results than text pages (Source: Gigaom). Can you get those kinds of results with your average text keywords?

iperdesign are not only experts in web and mobile, but have extensive experience in video production and search engine optimization. Below is a sample of our recent video work, see what we can do for your company to enhance page views and brand interaction!

iperdesign Brand Love (8-bit)

Bracco Empower Product Info

Dale Carnegie Employee Engagement Study