REALITYRx


Partnering with Pharma

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the challenge

REALITYRx is an emerging healthcare and pharmaceutical communications agency located in Somerset, New Jersey. With a steady workflow from the medical and pharmaceutical industries, REALITYRx needed a reliable partner to step in and assist with web development, animation and project overflow for its extensive clientele.

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the solution

Seamlessly integrating with its existing marketing and design teams, iperdesign formed a strategic partnership with REALITYRx, largely focused on branding, user interface design and web development for several pharmaceutical brands.

Together, iperdesign and REALITYRx have collaborated to successfully launch the websites for Bracco's Empower line of Contrast Injection Systems, along with Hepagam B and WinRho SDF, both of which fall under the Cangene bioPharma corporate umbrella. Additionally, iperdesign rebranded REALITYRx's corporate website, which has proven to be quite a success.

As a result, iperdesign has been the strategic partner of REALITYRx for 5+ years.

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The strategic partnership of iperdesign and REALITYRx has resulted in the successful launch of several websites and mobile applications, all highlighting innovative pharmaceutical products and services.

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earning national recognition

Our strategic partnership was recently mentioned in the April 2012 issue of pharmaceutical business and marketing publication MedAdNews.

"...global clients led REALITYRx to announce a new strategic partnership with a leading digital agency, iperdesign, based in Philadelphia and Rome. 'As several of our clients originate out of Europe, having strong intercontinental capabilities is a tremendous advantage, and offers unlimited potential for our clients and their customers, where there are no longer any barriers to instantaneously connecting with people around the world,' [REALITYRx Account Director] Bob Karczewski says about the new partnership."

Click here to read the full article.

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Partnership nel settore Pharma

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La sfida

REALITYRx è una giovane ed emergente agenzia di comunicazione legata al settore farmaceutico con sede a Somerset, New Jersey. Con un crescente flusso di lavoro proveniente dal settore medico e dall'industria farmaceutica, REALITYRx aveva bisogno di un partner di fiducia per lo sviluppo web/animazione grafica.

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La soluzione

Integrandosi perfettamente nel team di marketing e di design di REALITYRx, iperdesign ha saputo modellare una partnership strategica focalizzata sul branding, sul design dell'interfaccia e sul web development per diversi brand farmaceutici.

Insieme, iperdesign e REALITYRx hanno collaborato con successo al lancio del sito web di Bracco Empower line of Contrast Injection Systems, insieme a quelli di Hepagam B e WinRho SDF, marchi entrambi appartenenti a Cangene bioPharma. Inoltre, iperdesign ha curato con successo il branding del sito web di REALITYRx.

iperdesign è partner strategico di REALITYRx da più di 5 anni.

La partnership strategica di iperdesign e REALITYRx ha portato al lancio di successo di molti siti web, tutti contenenti prodotti e servizi farmaceutici innovativi.

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La risonanza sulle riviste di settore

La nostra partnership strategica è stata recentemente menzionata nel numero di Aprile 2012 di MedAdNews, rivista dedicata al settore del business e del marketing farmaceutico.

"...global clients led REALITYRx to announce a new strategic partnership with a leading digital agency, iperdesign, based in Philadelphia and Rome. 'As several of our clients originate out of Europe, having strong intercontinental capabilities is a tremendous advantage, and offers unlimited potential for our clients and their customers, where there are no longer any barriers to instantaneously connecting with people around the world,' [REALITYRx Account Director] Bob Karczewski says about the new partnership."

Clicca qui per leggere l'intero articolo.

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