let the dead lie

Is anyone else sick of companies trying to breathe new life into their brands by dragging out images and videos of dead celebrities? We’ve seen Marilyn Monroe touting J’Adore, Steve McQueen for Dolce & Gabbana, Tommy Hilfiger and Persol, and so many more.

Now they’ve got Tupac’s holograph planning a world tour and Michael Jackson is touting Pepsi again. Are there not enough live celebrities with clout out there that brands can pay to use their likeness? How is it that I’m supposed to believe the endorsement of a dead person, over a living one?

Am I wrong on this one?[clear]