Terre di Puglia Packaging Updates

Iperdesign has created many promotional and packaging materials for the Italian gourmet food brand Terre di Puglia in the past years. This summer we created a bold new package for the brand offering a modern take on their traditional products, including their authentic Tarali snacks. In the creation of this package, consistency in the branding and image of the company was of utmost importance. After brand recognition was established, the rest of the package was designed to draw attention to the product itself, featuring a mouth-watering image, with a sleek design and color scheme.