Work / Dale Carnegie

When the premier international company for performance-based business training wanted to revamp their image with a new, edgier approach, they turned to Iperdesign. Working closely with Dale Carnegie, we created a national advertising campaign that has also been translated for other countries. In addition, we created Internet banners, interactive and video presentations, trade show materials, catalog and brochure design and logos.

During our work with this client, we also enjoyed the chance to create a new cover design for the reissue of a book written by Dale Carnegie about Abraham Lincoln.