watch the video here.

BTW, William Sneig is the director of the Dior ad ‘A Golden Christmas’,  and various LV short videos.  Check him and the rest of the videos out on vimeo if you have’t seen his work.  And pay close attention to the  middle section of ‘A Golden Christmas,’ where the ladies legs cross in the dior shoes (that’s my favorite part).  He’s a real genius in luxury market art direction.

Now they’ve got Tupac’s holograph planning a world tour, and Michael Jackson is touting Pepsi, again.  Are there not enough live celebrities with clout out there that brands can pay to use their likeness? How is it that I’m supposed to believe the endorsement of a dead person, over a living one?

Am I wrong on this one?

Unfortunately for all of us watching, the Mike Rowe ‘Swap Your Ride’ spots are going to stay on the air as well…so it’s not like Ford is all of the sudden going luxury.  They are just trying to make us all take a good hard look at their products.

Any thoughts on the campaign?

I also must admit, I saw the Mary J. Blige spot (now pulled due to massive controversy), and I don’t see anything upsetting about it.  It’s chicken. She’s singing about it.  Who cares?

Either way, the new tagline reads “exciting things are happening at burger king,”  And watching these commercials, I just may believe it.

Iperdesign is currently accepting applications for motivated interns to join our studio team this summer. Our internship program is open to currently enrolled college students and can be used for college credit if you choose. To apply, we require that you submit your cover letter and resume, along with PDF samples or a link to your work to Zach Patten, zp@iperdesign.com.

Graphic Design Intern

As a Graphic Design intern for Iperdesign, you will work with a wide range of international clients from American real estate companies to European apparel boutiques. You’ll beef up your Adobe Illustrator skills by working on projects for both print and digital media, along with editing images in Photoshop, creating spreads in InDesign, and getting a good feel for how a design agency really operates.

You should be a current Graphic Design major hungry for new experiences and portfolio samples. If you’re the type of student who is always looking to grow and your knowledge of CS5 makes your classmates envious, Iperdesign is the place for you this summer.

Job Requirements:

• Comfort and familiarity with CS5 Photoshop, Illustrator, and/or InDesign
• Strong, clean visual design sense
• Strong understanding of typography, color, usability, and other design principles
• Good people skills and the ability to work in a team environment
• Highly organized and detail oriented
• Commitment of at least 2 days per week

Apply now with your cover letter, resume, and PDFs or links to your work!

Blogger / Copywriter Intern

As the Blogger / Copywriter intern for Iperdesign, you will work directly with the Marketing Team by populating story concepts and writing tech articles for the Iperdesign website, along with contributing to the maintenance of our social media outlets.

You should be a current Journalism, Marketing or Writing Arts major with a flair for writing and technology. You have impeccable researching skills and a knack for making deadlines. If you’re a tech-savvy writing student looking to bolster your portfolio and improve upon your already impressive writing skills, Iperdesign is the place for you this summer.

Job Requirements:

• Strong copywriting and grammar skills
• Familiarity with WordPress is a plus
• Working interest in website design and mobile app development
• Good people skills and the ability to work in a team environment
• Must be highly organized with a close eye for detail
• Ability to work according to strict deadlines
• Commitment of at least two days per week

Earth Hour will occur on March 31 at 8:30pm EST this year, encouraging everyone to simply switch off their lights for 60 minutes as a unified display of commitment towards a better future for our planet.

“Across the world, biodiversity and natural habitats are disappearing at a greater rate than ever before. We are depleting the earth of wild animals, water, wood and other natural resources faster than they can be replenished; polluting and altering natural habitats and changing the entire planet’s climate.

Things will only worsen if we continue in the same direction.

Earth Hour raises awareness of sustainability issues. But there’s more to it than switching off lights for one hour once a year. It’s about giving people a voice and working together to create a better future for our planet.”

(read more on the Earth Hour page)

Iperdesign is pleased to have worked with the World Wildlife Fund on this project, and presents the iPhone app for free download in Italian. Don’t forget to take part in this event with us Saturday night!

With the inclusion of digital mobile devices to our daily lives, our culture has quickly adapted to the world of accessibility and instantaneous delivery. We’ve created efficient mapping apps that utilize satellite positioning in case we’re low on brake fluid and need to find a Pep Boys (my Monday evening), news apps that update you with information you’ve subscribed to, and most recently, educational teaching applications that may one day take the place of textbooks.

Apple is unveiling a revamped new product called iBooks, which they hope will make printed text obsolete in schools and higher education academies. We’re already accustomed to e-readers like the Kindle and Nook, both of which display digital versions of printed pages on screen and rid us of carrying around an armful of books. These e-readers allow you to take notes, but that’s about it. iBooks, on the other hand, is a fully functional, completely interactive tool for the iPad that almost literally lets information jump off the screen to provide students with a fun and immersive way to enhance their learning capabilities.

iBooks seems like a great idea and a revolutionary product, but I immediately wondered how it would affect the publishing industry. Much to my surprise, many large publishers like Houghton Mifflin Harcourt, McGraw-Hill and Pearson have already jumped on board, citing the need for publishers to live in the same world as the students they speak to. Perhaps the paper manufacturers will take a financial hit, but I’m glad to see that the publishing industry isn’t wasting any time jumping right into the digital transition. Considering that many textbooks are nearly obsolete at the time of their actual printing and cost upwards of $100 apiece, iBooks has incredible value both for learning and for the environment. Many of the textbooks I used in high school were from the 1960s-70s – I can’t fathom how much fun it would have been to learn with the aid of interactive text.

The Iperdesign studio is actually utilizing the iBooks Author program to create our own abbreviated iBook textbook, which has been a really great exercise in creating interactive pages that take full advantage of high-resolution images, videos, 3D objects and Keynote animations. I’ll be sure to let you know when we release it so you can check it out for yourself.

Take a few minutes to watch Apple’s video for iBooks and consider its potential effect on education. Are there any pros/cons I’m leaving out?

The new site is much cleaner and direct, as we reorganized our company portfolio to address the three aspects of creative services we are extremely well-versed in: branding, mobile app development, and website design and development. Additional content and employee photos are on the way, so keep an eye out for our avatars once we finish up with Employee Photo Day.

Some of the new features include a completely restyled homepage that calls attention to our blog and Twitter accounts, both for our Philadelphia and Italy branches. The pages are filled with images and visual examples of our portfolio, but it won’t kill your Internet connection because the images only load as you scroll down, therefore saving your time and patience. We added a sleek new Contact Us feature on the right side of the homepage, just below the EN / IT buttons that let you view the site in proper English and proper Italian, whichever you choose.

Take the new site for a test drive and let us know what you think — we’re really excited about it!

Follow us on Twitter (@iperdesign)!

This article was
contributed by Kathleen Zacrep, Philadelphia Art Institute 2012