Introducing a Brand to the Global Marketplace

Terre di Puglia was born out of the singular desire to share gourmet products typical of the southern Italian region of Puglia with the rest of the world. These products are of an elevated quality, and are made to satisfy the demanding palates of customers who appreciate the authenticity of the flavors.

The Challenge:

When they were ready to launch their products for the first time, Terre di Puglia contacted Iperdesign to create their entire branding package from the ground up. The goal was to set their products apart in the gourmet marketplace as providing a more modern take on the traditional flavors of the Puglia region of Italy.

The Solution:

As the studio in charge of the Terre di Puglia brand, Iperdesign developed a coordinated identity through the logo and packaging, along with an e-commerce Web site. The designs themselves were created to showcase the traditional, high quality ingredients that are featured in the products, while positioning the company as having a youthful and modern appeal.