Keeping the Tried-and-true, Fresh and Relevant

Dale Carnegie Training first brought its ideas for improving the performance of individuals and businesses to the forefront in 1912. Since then, the company’s business acumen has been constantly refined and updated in order to exceed the needs of training participants from virtually every type of industry in more than 80 countries worldwide.

The Challenge:

Despite its position as the premier international company for performance-based business training, a sense that the company was old-fashioned remained in the minds of many up-and-coming business leaders. Ready to revamp their image with a new, edgier approach to reflect their leading-edge business sense, they turned to Iperdesign.

The Solution:

Working closely with Dale Carnegie, Iperdesign created a new look for DCT’s print and online materials featuring clean and modern design, with graphics to represent the company’s more out-of-the-box thinking where appropriate. This includes their printed catalogs, training materials and logo design, as well as Internet banners and interactive and video presentations. In addition, in order to appeal to a demographic that is constantly on the move, we created a new mobile phone app for DCT that was a number one seller (see the related case study to learn more).