the challenge

Every year, Ernst & Young Italy organizes the national Entrepreneur of the Year event, a prestigious award in the Italian business community and a contest exclusively reserved for the best of the best. Since 2002, iperdesign has been the agency of choice for the upscale event, which we used as the focus for a unique and unforgettable brand image.

the solution

Our concept for branding Ernst & Young’s Entrepreneur of the Year event is defined by characteristics that perfectly match the scale of the evening. Aside from taking care of the advertising campaign and the design of the press kit, iperdesign also produced videos to give the audience a look into the lives of each finalist, helping to illustrate a clear perception of each person in the running for the distinguished award. Shortly after the winners were named, we created a portrait gallery of the entrepreneurs for everyone to view.

Ernst & Young’s Entrepreneur of the Year event required a custom brand strategy that incorporated existing themes with the elegance and prestige associated with such a distinguished honor.

brand strategy

It was extremely important to apply Ernst & Young’s current branding to the Entrepreneur of the Year event, so we translated the existing look and feel to a variety of mediums, from press kits and DVDs to printed banners for the venue.