Dale Carnegie Training wanted to offer business leaders a way to access their valuable tips for engaging with clients, prospects, peers and management –anytime, anywhere.
An app for iPhone and BlackBerry devices was a logical choice for their consumer base of always “on-the-move” professionals.
Working closely with Dale Carnegie Training, iperdesign brought its tried-and-true secrets of success into the digital age. We incorporated features that present valuable content via tips, video demos and daily updates. Not only is the final product easy to use, it also features an appealing design that places their well-established brand at the forefront.
To ensure those who could benefit most from the app knew how to find and download it, iperdesign provided full marketing support for Dale Carnegie Training’s launch and associated PR campaign including a landing page, a newsroom for bloggers, a video app demo hosted on YouTube, banner ads and more.
The reviews in the iTunes App Store speak for themselves:
“Excellent app. Probably the best one I own to date. This app puts the timeless Dale Carnegie principles in your pocket with excellent examples and up-to-date, realistic situations. If you find yourself in the position where you need some instant advice on how to professionally handle an issue or if you want a reminder of the principles you learned in a Dale Carnegie Course, this will be the best 99 cents you will ever spend. The app is clearly laid out and delivers both depth and breadth found in Dale Carnegie courses.”
“I found the video of the Human Relations Principles (right way and wrong way) especially helpful. Of course the convenience of carrying these positive ideas and principles with me makes it a valuable app. Way to go Dale Carnegie!”
Within 48 hours, the Secrets of Success iPhone app ranked in the top 10 most downloaded business apps. Less than a week after launch, it reached the #1 spot on the iTunes store list of top-selling business apps and garnered some great media buzz, including a feature story on msnbc.com. At last check, it remained high in the rankings both in the United States and abroad, and iperdesign is currently working to help Dale Carnegie translate it into several other languages.