The first step to a successful marketing initiative is analysis. We pinpoint a specific target audience and develop a strategy by conducting careful and thorough research of the current market, along with analysis of our client’s unique industry and their direct competitors. We also develop a production schedule for all necessary deliverables.
Creating a strategy takes everything into account. By defining the vision and goals of our clients, we work to develop a plan that speaks directly to their needs. Determining the core attributes of each company helps us to speak in an appropriate voice for the brand’s values.
Design is where the ‘fun’ begins. After developing several concepts, all adhering to the brand voice, we work closely with our clients to create just the right piece. We offer product or company naming, tag lines, copy platforms and logo design in each project… and that’s only the beginning.
Once a concept is chosen, iperdesign begins executing and developing the tactics. We help our clients to develop the key brand drivers that will be the foundation of their marketing and business plans.
We’ve hit the final phase. The strategy is conceptualized, designed and developed. Now it’s ready to be launched. We are a partner with our clients, providing excellent service and exciting ideas for their brand’s present and future. We provide them with brand standards and guidelines, as well as training and assistance down the road.